MCG Reports
Sample Technology Battleground Analysis
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The report includes 10 technology battleground analyses - 5 screen size segments for both the Optimistic and Conservative cases. Comments and discussion are brief and to the point. Key data sets are presented both in graphs and tables as illustrated below. Pricing analysis leads into analysis of market share for each technology.
36-46” Segment – LCDs and MD RPTVs Challenge PDP
Prices are also analyzed from a ratio perspective, setting the price of MD RPTV for each year to 1. The movement of relative price premiums over time is easily grasped. Analysis relating to graphs and tables is grouped into bullets framed with the graphics. Text discussion of each battleground is available in the report, but has not been included in this sample.
Unit sales by technology are then evaluated based on price premiums and scenario assumptions (Optimistic vs. Conservative). Unit sales are forecast by technology and overall.
Unit shares by technology are provided, compared and explained through 2008.
